What is Internet Marketing and why should you care? As a starting point consider the fact that 91% of Americans keep their mobile phones within 3 feet of their person 24 hours a day, 7 days a week. The length of time customers access their cell phones far exceed time in front of their computers, and according to Google, mobile searches jumped 500% in just 24 months. Mobile search increasing while desktop search decreasing. What does this all mean? Opportunity! There are 5 billion people using mobile phones now which makes them 5 times bigger than the Internet itself. According to Juniper Research, mobile commerce, that is, purchase performed using a mobile device (phone or tablet pc) is on target to exceed $200 Billion by 2012. A Google senior VP of product management, said “Clearly, this is the future of search in the Internet.” The most promising frontier for Internet Marketing is clearly in using SMS (Simple Messaging Service) technology. One feature being the ability to schedule and send bulk text messages. When you consider the fact that only 20 to 25% of email sent are opened and read, as compared to the over 90% open rate of TXT messages – marketing using text is a no-brainer. Mobile devices are changing the face of communication and marketing even in emerging markets around the world and the implications are profound. Over half of all new connections to the internet are from these new mobile phones. Customers are already expecting businesses to have a mobile website, that is website specially designed to display on mobile or tablet computers. Mobile marketing consultants realize that mobile web visitors are inherently different, so mobile Web design and development strategies must be aligned to this fact. Mobile Web content should be specific to mobile users looking to accomplish smaller tasks more quickly. The design user interface and functionality of mobile websites should be tailored specifically to varying device and browser types. Smartphones have suddenly become the device to have. As a matter of fact, the consumer adoption rate of mobile devices (like smartphones) is significantly faster compared to the adoption rates of laptop computers and wired Internet access in the ‘90s. So, when considering an Internet Marketing strategy remember: No marketing strategy or campaign should be done without thinking Mobile first!
Visit us online at www.MobileMarket247.com or call Chris at (908) 377-2295
